Content Extraction and Production

The project

A content production system, built around the problem of extracting usable, publishable material from long exploratory conversations without losing the intellectual substance. The system has three components, each of which functions as a standalone tool and together form a pipeline from raw thinking to publishable content.

The workflow

The tools

Content Analyser (Claude Artifact)

A PDF upload tool that reads a conversation document and returns six structured sections: Observation (detailed account of what the conversation contains), Interpretation (through lenses embedded in the document itself), The Hook (the most original or underexplored idea, with argument for why), Implications and Resolution (where the ideas lead and what they solve), Marketing Applications (targeting angles, taglines, process names), and Critique and Content Strategy (critical audit of confusions, plus sequencing strategy for a non-expert audience). A keyword/topic tag list is generated alongside the six sections. Output is tabbed, copyable per section, and exportable in full. Built in React using the Anthropic API.

Link to the artifact:

Content Analyser

Conversation Distiller (Claude Skill)

A tool that accepts personal material — pasted text or PDF — and rewrites it in two anonymised forms: a named case study (Florence, a composite character) and an unnamed composite scenario. Both versions preserve the psychological and experiential truth of the material while removing all identifying detail, making the output safe to use in other tools, share with collaborators, or publish directly. Identified during build as a potential standalone offer with a market beyond The Analogue Project.

Content Strategy

Four cross-cutting editorial principles govern all content: never write from the methodology; treat the reader as experienced; sequence without funnel; use personal voice as argument, not confession.

Foundational blog posts

Three posts establishing the intellectual and positioning ground for all subsequent content:

• What drawing does — mark-making as interruption of the prediction loop; the I that makes the mark is stronger than the I that thinks about making it
• What do we mean by coherence — the Jungian Self as the precise term for the organising principle the work is aimed at; convergence with Barrett’s predictive coherence
• How releasing an emotion tells you something about how it was built — the Sedona-based process as interruption of the construction mechanism; the distinction between deconstructing experience (useful) and deconstructing the self (creates more problems than it solves)

These posts are pasted into a Google stored in the “Claude Blog Posts” folder and a quick skim reveals a LinkedIn style littered with AI cliches, so they will need some brutal editing.

Identified but not built

Content Angles Tool

1. Set up a simple document to capture blog post title ideas on the go.
2. Create a separate artifact that would suggest perhaps three different angles on the blog post idea
3. After human review and revision, it would then write a draft post using the documents created by the workflow above and including links to academic sources and references

What the anonymiser suggests as a future offer

The Material Anonymiser has many applications — therapists, coaches, facilitators, researchers — accumulate years of session material they cannot publish as-is. Writers who want to use personal experience as source material often can’t work with it directly. The tool addresses both without requiring the user to think of it as an AI tool — the value proposition is editorial: a process for converting personal material into usable form while preserving psychological truth. This warrants development as a standalone product with its own positioning.

But since I haven’t checked its output yet, it would most likely required some work before this would be viable. And then the question would be why potential clients wouldn’t just do it themselves.

Next steps — for the PM course

1. Test the Content Analyser with a range of conversation PDFs — different lengths, different levels of theoretical density — and calibrate the prompts against output quality
2. Test the Material Anonymiser with real personal material and assess how well the psychological truth is preserved across both output versions
3. Build the Content Angles Tool as a separate artifact, taking two PDF inputs (source conversation + angles document) and generating post outlines
4. Develop the anonymiser as a standalone offer — write positioning copy, identify the primary market (practitioners vs. writers vs. content creators), and test the framing
5. Publish the three foundational posts and map response against the content strategy — which stage is the existing audience in, and is the content meeting them there
6. Build the full content pipeline connecting the three tools: anonymiser → content analyser → angles tool, with a consistent file-naming and storage convention so material doesn’t get lost between stages

What this project demonstrated

That the content production bottleneck is not ideas — for many people there is no shortage of those — but the gap between the quality of thinking in the raw conversations and the usability of that thinking as publishable material. The system built here addresses that gap directly. The tools are functional. The strategy is coherent. The intellectual foundation is in place. What remains is testing, calibration, and the decision about which elements to develop as offers in their own right.